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Item Details
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BASIC MARKETING RESEARCH (WITH JPM STATISTICAL SOFTWARE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD AND QUALTRICS, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
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| By: |
Tracy Suter, Tom Brown, Gilbert Churchill |
| Format: |
Mixed media product |
| List price:
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£150.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1337100293 |
| ISBN 13: |
9781337100298 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 August, 2017 |
| Edition: |
9th edition |
| Pages: |
352 |
| Synopsis: |
BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style. |
| Publication: |
US |
| Imprint: |
CENGAGE Learning Custom Publishing |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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