 |
|
|
Item Details
| Title:
|
OUT OF THE LAB AND ON THE MARKET
HOW SONY COMPUTER SCIENCE LABS (SONYCSL) TURN RESEARCH INTO PROFITS |
| By: |
Mario Tokoro |
| Format: |
Hardback |
| List price:
|
£32.99 |
| Our price: |
£23.09 |
| Discount: |
|
| You save:
|
£9.90 |
|
|
|
|
|
| ISBN 10: |
1138735906 |
| ISBN 13: |
9781138735903 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
|
| Stock: |
Currently 1item in stock |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
3 July, 2017 |
| Pages: |
138 |
| Synopsis: |
Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research. Natsume's task has been greatly facilitated by his association with Sony CSL, a research lab founded by co-author Mario Tokoro. While CSL is owned by SONY, it nevertheless operates almost entirely independently. At CSL, a diverse, cosmopolitan group of talented researchers are free to explore any idea that might one day change the world. Natsume's task is to optimise that process by identifying the best path to the market for the new insights that pour out of CSL. Functioning somewhat like a movie producer, Natsume has blazed a trail for technology promoters the world over. He explains his techniques for overcoming challenges and embracing opportunities. His "10 core principles of technology promotion", which offer the reader an especially valuable framework for moving between the very different worlds of the lab and the marketplace, cover the importance of appropriate timing, speed, commitment and mindset, while being rigorously simple and boldly ambitious.This book is an eye-opening primer for anyone interested in realising and optimising the commercial value of basic research. |
| Illustrations: |
11 Line drawings, black and white; 44 Halftones, black and white; 55 |
| Publication: |
UK |
| Imprint: |
CRC Press |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|