INTEGRATED COMMUNICATION by Esther Thorson (Editor), Jeri Moore (Editor) ( 9781138992535 )

Item Details

Title:

INTEGRATED COMMUNICATION
SYNERGY OF PERSUASIVE VOICES

By:

Esther Thorson (Editor), Jeri Moore (Editor)

Format:

Paperback

List price:

£46.99

Our price:

£42.29

Discount:

10% off

You save:

£4.70

ISBN 10:

1138992534

ISBN 13:

9781138992535

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

30 April, 2016

Pages:

396

Synopsis:

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Publication:

Imprint:

Routledge

Returns:

Returnable

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