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Item Details
Title: INTEGRATED COMMUNICATION
SYNERGY OF PERSUASIVE VOICES
By: Esther Thorson (Editor), Jeri Moore (Editor)
Format: Paperback

List price: £49.99
Our price: £44.99
Discount:
10% off
You save: £5.00
ISBN 10: 1138992534
ISBN 13: 9781138992535
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 30 April, 2016
Pages: 396
Synopsis: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Publication: UK
Imprint: Routledge
Returns: Returnable
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