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Item Details
| Title:
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DIGITAL ADVERTISING
THEORY AND RESEARCH |
| By: |
Shelly Rodgers (Editor), Esther Thorson (Editor) |
| Format: |
Hardback |
| List price:
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£160.00 |
| Our price: |
£144.00 |
| Discount: |
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| You save:
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£16.00 |
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| ISBN 10: |
1138654426 |
| ISBN 13: |
9781138654426 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
8 March, 2017 |
| Edition: |
3rd Revised edition |
| Pages: |
496 |
| Synopsis: |
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners. |
| Illustrations: |
20 black & white illustrations, 17 black & white tables, 10 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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