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Item Details
| Title:
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DIGITAL ADVERTISING
THEORY AND RESEARCH |
| By: |
Shelly Rodgers (Editor), Esther Thorson (Editor) |
| Format: |
Electronic book text |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1317225449 |
| ISBN 13: |
9781317225447 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
17 February, 2017 |
| Edition: |
3rd New edition |
| Pages: |
466 |
| Synopsis: |
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners. |
| Illustrations: |
10 Line drawings, black and white; 17 Tables, black and white; 20 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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