pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: MARKETING STRATEGY AND MANAGEMENT
By: M. Baker
Format: Paperback

List price: £69.99
Our price: £66.49
Discount:
5% off
You save: £3.50
ISBN 10: 1137025824
ISBN 13: 9781137025821
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: PALGRAVE MACMILLAN
Pub. date: 5 December, 2014
Edition: 5th ed. 2014
Pages: 560
Description: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Synopsis: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Illustrations: 560 p.
Publication: UK
Imprint: Palgrave
Returns: Non-returnable
Some other items by this author:
BLOODLINE THE GREAT GATHERING
BUSINESS AND MANAGEMENT RESEARCH (PB)
BUSINESS AND MANAGEMENT RESEARCH (PB)
COMPUTER GRAPHICS WITH OPENGL (PB)
DEVELOPMENTS IN NATURAL GAS PROCESSING (PB)
DIALOGUE, ARGUMENTATION AND EDUCATION
DIALOGUE, ARGUMENTATION AND EDUCATION (HB)
DICTIONARY OF MARKETING AND ADVERTISING (PB)
INDOOR GARDENS AND WINDOW-BOXES (PB)
INDUSTRIAL INNOVATION (PB)
INDUSTRIAL INNOVATION TECHNOLOGY, POLICY, DIFFUSION (HB)
MACMILLAN DICTIONARY OF MARKETING AND ADVERTISING (PB)
MARKETING (HB)
MARKETING (HB)
MARKETING IN ADVERSITY
MARKETING STRATEGY AND MANAGEMENT (PB)
MARKETING STRATEGY AND MANAGEMENT (PB)
MARKETING STRATEGY AND MANAGEMENT (PB)
MARKETING THEORY
MARKETING THEORY (HB)
MARKETING THEORY (PB)
MARKETING THEORY (PB)
NEEDLE AND THREAD (PB)
ORGANIZATIONAL BUYING BEHAVIOUR (HB)
PRODUCT POLICY AND MANAGEMENT (PB)
PRODUCT STRATEGY AND MANAGEMENT (PB)
RESEARCH FOR MARKETING (PB)
THE IEBM ENCYCLOPEDIA OF MARKETING (HB)
THE IEBM ENCYCLOPEDIA OF MARKETING (PB)
THE MARKETING BOOK
THE MARKETING BOOK
THE MARKETING BOOK
THE MARKETING BOOK (HB)
THE MARKETING BOOK (PB)
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL (PB)
WHITE C (PB)

TOP SELLERS IN THIS CATEGORY
The 22 Immutable Laws Of Marketing (Paperback)
Profile Books Ltd
Our Price : £7.29
more details
How Brands Grow (Hardback)
Oxford University Press Australia
Our Price : £21.87
more details
The Effortless Experience (Paperback)
Penguin Books Ltd
Our Price : £12.40
more details
Go-Givers Sell More (Paperback)
Penguin Books Ltd
Our Price : £8.02
more details
Hacking Growth (Paperback)
Ebury Publishing
Our Price : £11.67
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket