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Item Details
Title: MARKETING STRATEGY AND MANAGEMENT
By: M. Baker
Format: Paperback

List price: £69.99
Our price: £66.49
Discount:
5% off
You save: £3.50
ISBN 10: 1137025824
ISBN 13: 9781137025821
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: PALGRAVE MACMILLAN
Pub. date: 5 December, 2014
Edition: 5th ed. 2014
Pages: 560
Description: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Synopsis: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Illustrations: 560 p.
Publication: UK
Imprint: Palgrave
Returns: Non-returnable
Some other items by this author:
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DIALOGUE, ARGUMENTATION AND EDUCATION (HB)
DICTIONARY OF MARKETING AND ADVERTISING (PB)
INDOOR GARDENS AND WINDOW-BOXES (PB)
INDUSTRIAL INNOVATION (PB)
INDUSTRIAL INNOVATION TECHNOLOGY, POLICY, DIFFUSION (HB)
MACMILLAN DICTIONARY OF MARKETING AND ADVERTISING (PB)
MARKETING (HB)
MARKETING (HB)
MARKETING IN ADVERSITY
MARKETING STRATEGY AND MANAGEMENT (PB)
MARKETING STRATEGY AND MANAGEMENT (PB)
MARKETING STRATEGY AND MANAGEMENT (PB)
MARKETING THEORY
MARKETING THEORY (HB)
MARKETING THEORY (PB)
MARKETING THEORY (PB)
NEEDLE AND THREAD (PB)
ORGANIZATIONAL BUYING BEHAVIOUR (HB)
PRODUCT POLICY AND MANAGEMENT (PB)
PRODUCT STRATEGY AND MANAGEMENT (PB)
RESEARCH FOR MARKETING (PB)
THE IEBM ENCYCLOPEDIA OF MARKETING (HB)
THE IEBM ENCYCLOPEDIA OF MARKETING (PB)
THE MARKETING BOOK
THE MARKETING BOOK
THE MARKETING BOOK
THE MARKETING BOOK (HB)
THE MARKETING BOOK (PB)
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL
THE MARKETING MANUAL (PB)
WHITE C (PB)

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