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Item Details
| Title:
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CONTEMPORARY MARKETING
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| By: |
Louis E. Boone, David L. Kurtz |
| Format: |
Hardback |
| List price:
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£44.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324185103 |
| ISBN 13: |
9780324185102 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
2 February, 2003 |
| Edition: |
11th Revised edition |
| Pages: |
624 |
| Description: |
Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition. |
| Synopsis: |
Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision. |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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