 |
|
|
Item Details
| Title:
|
SERVICES MARKETING
|
| By: |
David L. Kurtz, Kenneth E. Clow |
| Format: |
Paperback |
| List price:
|
£227.95 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0471180343 |
| ISBN 13: |
9780471180340 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
4 September, 1997 |
| Pages: |
592 |
| Description: |
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business. |
| Synopsis: |
Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned. Services Marketing Homepage Check it Out! Sample tests Answers to Discussion Questions Links to services companies and articles PowerPoint slides www wiley.com/college |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
John Wiley and Sons (WIE) |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|