 |
|
|
Item Details
| Title:
|
CONTEMPORARY MARKETING
|
| By: |
David L. Kurtz, Louis E. Boone |
| Format: |
Hardback |
| List price:
|
£18.50 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0324323794 |
| ISBN 13: |
9780324323795 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
10 April, 2005 |
| Edition: |
12th Revised edition |
| Pages: |
624 |
| Synopsis: |
CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more. |
| Illustrations: |
col. Illustrations, col. ports. |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|