STRATEGIC BRAND MANAGEMENT by Kevin Lane Keller ( 9780131105836 )

Item Details

Title:

STRATEGIC BRAND MANAGEMENT

By:

Format:

Paperback

List price:	£50.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0131105833

ISBN 13:

9780131105836

Publisher:

PEARSON HIGHER EDUCATION

Pub. date:

1 August, 2002

Edition:

2 International ed

Pages:

788

Description:

For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.

Illustrations:

facsimiles

Returns:

Returnable

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