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Item Details
Title:
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INTERNATIONAL PLACE BRANDING YEARBOOK 2010
PLACE BRANDING IN THE NEW AGE OF INNOVATION |
By: |
Frank M. Go, Robert Govers |
Format: |
Electronic book text |

List price:
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£36.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0230298095 |
ISBN 13: |
9780230298095 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
27 October, 2010 |
Description: |
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. |
Synopsis: |
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. |
Illustrations: |
10 black & white tables, 24 figures, 5 black & white illustrations |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Non-returnable |
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