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Item Details
Title: INTERNATIONAL PLACE BRANDING YEARBOOK 2010
PLACE BRANDING IN THE NEW AGE OF INNOVATION
By: Frank M. Go, Robert Govers
Format: Electronic book text

List price: £36.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0230298095
ISBN 13: 9780230298095
Publisher: PALGRAVE MACMILLAN
Pub. date: 27 October, 2010
Description: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Synopsis: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Illustrations: 10 black & white tables, 24 figures, 5 black & white illustrations
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
Some other items by this author:
ENVIRONMENTAL IMPACT ASSESSMENT (PB)
GLOBAL INNOVATION AND ENTREPRENEURSHIP (HB)
GLOBALIZATION STRATEGY IN THE HOTEL INDUSTRY (PB)
HARNESSING PLACE BRANDING THROUGH CULTURAL ENTREPRENEURSHIP
HARNESSING PLACE BRANDING THROUGH CULTURAL ENTREPRENEURSHIP (HB)
HERITAGE TOURISM DESTINATION (HB)
HUMAN RESOURCE MANAGEMENT IN THE HOSPITALITY INDUSTRY (HB)
IMAGINATIVE COMMUNITIES
IMAGINATIVE COMMUNITIES
IMAGINATIVE COMMUNITIES (HB)
IMAGINATIVE COMMUNITIES (HB)
IMAGINATIVE COMMUNITIES (HB)
IMAGINATIVE COMMUNITIES (PB)
INTERNATIONAL PLACE BRANDING YEARBOOK
INTERNATIONAL PLACE BRANDING YEARBOOK
INTERNATIONAL PLACE BRANDING YEARBOOK (HB)
INTERNATIONAL PLACE BRANDING YEARBOOK (PB)
INTERNATIONAL PLACE BRANDING YEARBOOK 2011 (HB)
INTERNATIONAL PLACE BRANDING YEARBOOK 2012 (HB)
PLACE BRANDING
PLACE BRANDING
PLACE BRANDING (HB)
RESTAURANT CHAINS IN CHINA (PB)
WORLD TRAVEL AND TOURISM REVIEW (HB)



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