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Item Details
Title: INTERNATIONAL PLACE BRANDING YEARBOOK
MANAGING REPUTATIONAL RISK
Volume: 2011
By: Frank M. Go, Robert Govers
Format: Electronic book text

List price: £30.00


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ISBN 10: 0230343325
ISBN 13: 9780230343320
Publisher: PALGRAVE MACMILLAN
Pub. date: 29 September, 2011
Description: The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Synopsis: The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andato the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Illustrations: 47, 28 figures, 16 black & white tables, 3 black & white halftones
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
Some other items by this author:
ENVIRONMENTAL IMPACT ASSESSMENT (PB)
GLOBAL INNOVATION AND ENTREPRENEURSHIP (HB)
GLOBALIZATION STRATEGY IN THE HOTEL INDUSTRY (PB)
HARNESSING PLACE BRANDING THROUGH CULTURAL ENTREPRENEURSHIP
HARNESSING PLACE BRANDING THROUGH CULTURAL ENTREPRENEURSHIP (HB)
HERITAGE TOURISM DESTINATION (HB)
HUMAN RESOURCE MANAGEMENT IN THE HOSPITALITY INDUSTRY (HB)
IMAGINATIVE COMMUNITIES
IMAGINATIVE COMMUNITIES
IMAGINATIVE COMMUNITIES (HB)
IMAGINATIVE COMMUNITIES (HB)
IMAGINATIVE COMMUNITIES (HB)
IMAGINATIVE COMMUNITIES (PB)
INTERNATIONAL PLACE BRANDING YEARBOOK
INTERNATIONAL PLACE BRANDING YEARBOOK (HB)
INTERNATIONAL PLACE BRANDING YEARBOOK (PB)
INTERNATIONAL PLACE BRANDING YEARBOOK 2010
INTERNATIONAL PLACE BRANDING YEARBOOK 2011 (HB)
INTERNATIONAL PLACE BRANDING YEARBOOK 2012 (HB)
PLACE BRANDING
PLACE BRANDING
PLACE BRANDING (HB)
RESTAURANT CHAINS IN CHINA (PB)
WORLD TRAVEL AND TOURISM REVIEW (HB)



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