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Item Details
| Title:
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INTERNATIONAL PLACE BRANDING YEARBOOK
MANAGING REPUTATIONAL RISK |
| Volume: |
2011 |
| By: |
Frank M. Go, Robert Govers |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0230343325 |
| ISBN 13: |
9780230343320 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
29 September, 2011 |
| Description: |
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. |
| Synopsis: |
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andato the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. |
| Illustrations: |
47, 28 figures, 16 black & white tables, 3 black & white halftones |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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