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Item Details
| Title:
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GLOBALIZATION STRATEGY IN THE HOTEL INDUSTRY
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| By: |
Frank M. Go, Ray Pine, Christine Clech (Foreword) |
| Format: |
Paperback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415103231 |
| ISBN 13: |
9780415103237 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 January, 1995 |
| Pages: |
352 |
| Description: |
This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. |
| Synopsis: |
The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source. |
| Illustrations: |
figures, tables, notes, bibliography |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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