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Item Details
Title: STRATEGIC MARKET MANAGEMENT
By: David A. Aaker
Format: Paperback

List price: £22.70


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0471871109
ISBN 13: 9780471871101
Publisher: JOHN WILEY AND SONS LTD
Pages: 348
Illustrations: illustrations, index
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Non-returnable
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BRAND EQUITY AND ADVERTISING (HB)
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BRAND LEADERSHIP
BRAND LEADERSHIP (PB)
BRAND LEADERSHIP (PB)
BRAND PORTFOLIO STRATEGY
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BRAND RELEVANCE
BRAND RELEVANCE
BRAND RELEVANCE
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BUILDING STRONG BRANDS
BUILDING STRONG BRANDS
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BUILDING THE BRAND-DRIVEN BUSINESS
BUILDING THE BRAND-DRIVEN BUSINESS (HB)
CONSUMERISM, 4TH ED. (PB)
DEVELOPING BUSINESS STRATEGIES (HB)
DEVELOPING BUSINESS STRATEGIES (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
MANAGING BRAND EQUITY
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MARKENRELEVANZ (HB)
MARKETING RESEARCH
MARKETING RESEARCH
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH 10TH EDITION WITH SPS (HB)
MARKETING RESEARCH 7E WITH SPSS 11 AND STUDENT SURVEY SET (HB)
SPANNING SILOS (HB)
STRATEGIC MARKET MANAGEMENT
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT 8TH EDITION (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
THREE THREATS TO BRAND RELEVANCE
THREE THREATS TO BRAND RELEVANCE
THREE THREATS TO BRAND RELEVANCE

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