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Item Details
Title: ADVERTISING MANAGEMENT
By: David A. Aaker
Format: Hardback

List price: £30.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0130141011
ISBN 13: 9780130141019
Publisher: PEARSON EDUCATION (US)
Pub. date: 1 November, 1991
Edition: 4th edition
Pages: 1024
Publication: US
Imprint: Pearson Education (US)
Returns: Non-returnable
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BRAND PORTFOLIO STRATEGY
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BRAND RELEVANCE
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BUILDING STRONG BRANDS
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CONSUMERISM, 4TH ED. (PB)
DEVELOPING BUSINESS STRATEGIES (HB)
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ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
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MANAGING BRAND EQUITY
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MARKENRELEVANZ (HB)
MARKETING RESEARCH
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MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH 10TH EDITION WITH SPS (HB)
MARKETING RESEARCH 7E WITH SPSS 11 AND STUDENT SURVEY SET (HB)
SPANNING SILOS (HB)
STRATEGIC MARKET MANAGEMENT
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
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STRATEGIC MARKET MANAGEMENT (PB)
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