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Item Details
| Title:
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STRATEGIC MARKET MANAGEMENT
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| By: |
David A. Aaker |
| Format: |
Paperback |
| List price:
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£27.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471415723 |
| ISBN 13: |
9780471415725 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Edition: |
6th Revised edition |
| Pages: |
352 |
| Description: |
This text describes and illustrates a structured approach to external analysis that business managers should find helpful in generating strategic options. By using a variety of concepts and methods it helps managers identify and evaluate numerous strategic investment alternatives. |
| Synopsis: |
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples. |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |
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