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Item Details
| Title:
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MEDIA PROGRAMMING
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| By: |
SUSAN TYLER EASTMAN |
| Format: |
paperback |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0534636896 |
| ISBN 13: |
9780534636890 |
| Publisher: |
THOMSON LEARNING |
| Pub. date: |
1 April, 2005 |
| Edition: |
7REV ED |
| Pages: |
480 |
| Description: |
Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences. |
| Returns: |
Returnable |
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