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Item Details
| Title:
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FOUNDATIONS OF BUSINESS
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| By: |
Robert J. Hughes, Jack R. Kapoor, William M. Pride |
| Format: |
Paperback |
| List price:
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£45.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1285193946 |
| ISBN 13: |
9781285193946 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 January, 2014 |
| Edition: |
4th Revised edition |
| Pages: |
544 |
| Description: |
Features a comprehensive survey of business, including management and organization, human resource management, marketing, social media and e-business, accounting, and finance. This book includes core topics highlighted within these areas such as ethics and social responsibility, small business concerns and entrepreneurship, and global issues. |
| Synopsis: |
FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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