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Item Details
| Title:
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FOUNDATIONS OF MARKETING
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| Volume: |
Student Text |
| By: |
William M. Pride, O. C. Ferrell |
| Format: |
Paperback |
| List price:
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£41.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0618705007 |
| ISBN 13: |
9780618705009 |
| Publisher: |
CENGAGE LEARNING, INC |
| Edition: |
2nd Revised edition |
| Pages: |
544 |
| Description: |
Offers a concise approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This book also highlights topics in ethics, e-marketing, and customer relationship management, while incorporating research and examples throughout. |
| Synopsis: |
"Foundations of Marketing" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout. |
| Illustrations: |
4 colour illustrations |
| Publication: |
US |
| Imprint: |
Houghton Mifflin |
| Returns: |
Non-returnable |
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