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Item Details
| Title:
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MARKETING
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| Volume: |
1 |
| By: |
William M. Pride |
| Format: |
Hardback |
| List price:
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£59.84 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0618799702 |
| ISBN 13: |
9780618799701 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
25 February, 2007 |
| Edition: |
14 Rev ed |
| Pages: |
750 |
| Synopsis: |
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications. |
| Illustrations: |
4 colour illustrations |
| Returns: |
Non-returnable |
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