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Item Details
| Title:
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MARKETING STRATEGY, TEXT AND CASES
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| By: |
Michael Hartline, O. C. Ferrell |
| Format: |
Paperback |
| List price:
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£64.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1285170431 |
| ISBN 13: |
9781285170435 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
2 January, 2013 |
| Edition: |
International ed of 6th revised ed |
| Pages: |
624 |
| Description: |
Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan. |
| Synopsis: |
Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. |
| Illustrations: |
Illustrations (black and white, and colour), maps (black and white, and |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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