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Item Details
| Title:
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MARKETING EXPRESS
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| By: |
O. C. Ferrell, William M. Pride |
| Format: |
Paperback |
| List price:
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£66.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0538466812 |
| ISBN 13: |
9780538466813 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
31 January, 2010 |
| Edition: |
4th Revised edition |
| Pages: |
496 |
| Description: |
Covers the marketing fundamentals - product, price, distribution, and promotion - as well as the ever-changing marketing environment. This title features various advertisements, photos, screen shots, and boxes. It is suitable for students. |
| Synopsis: |
"Marketing Express 2/e" is Pride/Ferrell's condensed version of their "Foundations of Marketing, 4/e". In this edition of "Marketing Express", the authors do not include the cases and end-of-book appendices in "Foundations", and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. "Marketing Express 2/e" includes solid, traditional coverage of marketing fundamentals - product, price, distribution, and promotion - as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today's students. |
| Illustrations: |
black & white illustrations, colour illustrations, colour line drawings, |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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