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Title: MARKETING STRATEGY
By: O. C. Ferrell, Michael Hartline
Format: Paperback

List price: £57.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0538467444
ISBN 13: 9780538467445
Publisher: CENGAGE LEARNING, INC
Pub. date: 15 June, 2010
Edition: International ed of 5th revised ed
Pages: 768
Description: Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.
Synopsis: Thoroughly revised and updated, "Marketing Management Strategy, 5e, International Edition" continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and - for the first time - photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon - all in a succinct 12 chapters.
Publication: US
Imprint: South-Western
Returns: Returnable
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