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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
click
here
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| Title:
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MARKETING STRATEGY
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| By: |
O. C. Ferrell, Michael Hartline |
| Format: |
Paperback |
| List price:
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£57.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0538467444 |
| ISBN 13: |
9780538467445 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
15 June, 2010 |
| Edition: |
International ed of 5th revised ed |
| Pages: |
768 |
| Description: |
Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan. |
| Synopsis: |
Thoroughly revised and updated, "Marketing Management Strategy, 5e, International Edition" continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and - for the first time - photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon - all in a succinct 12 chapters. |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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