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Item Details
| Title:
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ISE MARKETING PRINCIPLES AND BEST PRACTICE
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| By: |
K. Hoffman, Michael R. Czinkota |
| Format: |
Paperback |
| List price:
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£52.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324225180 |
| ISBN 13: |
9780324225181 |
| Publisher: |
SOUTH-WESTERN |
| Pub. date: |
4 February, 2004 |
| Edition: |
International ed |
| Pages: |
640 |
| Synopsis: |
Seventeen experts, one voice! The premise behind "Marketing: Best Practices" is simple yet effective. It combines the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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