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Item Details
| Title:
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EFFECTIVE MARKETING RESEARCH IN CANADA
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| By: |
H. Onur Bodur, William G. Zikmund |
| Format: |
Hardback |
| List price:
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£51.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0176252088 |
| ISBN 13: |
9780176252083 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
8 March, 2007 |
| Pages: |
528 |
| Description: |
Reflects the changes in information technology that has taken place over the years. This title focuses on traditional marketing research methods. |
| Synopsis: |
"Effective Marketing Research In Canada" reflects the astonishing changes in information technology that have taken place in the last few years. While the book's primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this book that reflects the practice of marketing research in our digital age. |
| Publication: |
UK |
| Imprint: |
Nelson Canada |
| Returns: |
Returnable |
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