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Item Details
Title: EXPLORING MARKETING RESEARCH
By: William G. Zikmund
Format: Book

List price: £54.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0324181485
ISBN 13: 9780324181487
Publisher: CENGAGE LEARNING, INC
Pub. date: 20 April, 2002
Edition: 8 Rev ed
Pages: 848
Description: Reflects the changes in information technology that have taken place in marketing research in the late-20th/early-21st century, and which will continue to shape the future of marketing research.
Illustrations: illustrations
Returns: Returnable
Some other items by this author:
BUSINESS RESEARCH METHODS
BUSINESS RESEARCH METHODS
BUSINESS RESEARCH METHODS (HB)
BUSINESS RESEARCH METHODS (HB)
BUSINESS RESEARCH METHODS (PB)
BUSINESS RESEARCH METHODS (PB)
CUSTOMER RELATIONSHIP MANAGEMENT (PB)
EFFECTIVE MARKETING (PB)
EFFECTIVE MARKETING (PB)
EFFECTIVE MARKETING (PB)
EFFECTIVE MARKETING RESEARCH IN CANADA (HB)
ESSENTIALS OF MARKET RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (PB)
ESSENTIALS OF MARKETING RESEARCH (WITH QUALTRICS, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
ESSENTIALS OF MARKETING RESEARCH, INTERNATIONAL EDITION (WITH QUALTRICS PRINTED ACCESS CARD)
EXPLORING MARKETING RESEARCH (HB)
EXPLORING MARKETING RESEARCH (WITH QUALTRICS PRINTED ACCESS CARD)
EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION (WITH QUALTRICS CARD) (PB)
EXPLORING MARKETING RESEARCH6E (HB)
INVESTIGACION DE MERCADOS (PB)
MARKETING (HB)
MARKETING (HB)
MARKETING RESEARCH
MARKETING STUDENT NOTE GUIDE (PB)
STUDYGUIDE FOR BUSINESS RESEARCH METHODS BY ZIKMUND, WILLIAM G., ISBN 9781111826925



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