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Item Details
| Title:
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EFFECTIVE MARKETING
CREATING AND KEEPING CUSTOMERS |
| By: |
William G. Zikmund, Michael D'Amico |
| Format: |
Paperback |
| List price:
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£71.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
032406392X |
| ISBN 13: |
9780324063929 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
10 March, 2001 |
| Edition: |
3rd Revised edition |
| Pages: |
592 |
| Description: |
In this third edition text, Zikmund and d'Amico integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. |
| Synopsis: |
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment. |
| Illustrations: |
colour illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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