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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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BUSINESS RESEARCH METHODS
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| By: |
William G. Zikmund, Barry J. Babin |
| Format: |
Paperback |
| List price:
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£57.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1439080704 |
| ISBN 13: |
9781439080702 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 October, 2009 |
| Edition: |
International ed of 8th revised ed |
| Pages: |
696 |
| Description: |
Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is suitable for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| Synopsis: |
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "Business Research Methods, 8/e, International Edition" is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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