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Item Details
| Title:
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ESSENTIALS OF MARKETING RESEARCH
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| By: |
William G. Zikmund, Barry J. Babin |
| Format: |
Hardback |
| List price:
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£33.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324320876 |
| ISBN 13: |
9780324320879 |
| Publisher: |
CENGAGE LEARNING, INC |
| Edition: |
3rd Revised edition |
| Pages: |
496 |
| Description: |
Addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's needs. Intended for instructors who prefer a concise introduction to marketing research topics, this title focuses on students as managers, not practitioners, of marketing research. |
| Synopsis: |
"Essentials of Marketing Research" was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling, "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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