|
|
|
Item Details
Title:
|
CONSUMER BEHAVIOUR
A EUROPEAN PERSPECTIVE |
Volume: |
1 |
By: |
Michael R. Solomon |
Format: |
Quantity pack |
List price:
|
£55.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
ISBN 10: |
1405846127 |
ISBN 13: |
9781405846127 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
4 May, 2006 |
Description: |
Provides a practical introduction to consumer behaviour. This book shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. It includes a five-part micro-to-macro wheel structure that takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications. |
Returns: |
Returnable |
|
|
|
|
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|