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Item Details
| Title:
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MARKETING
REAL PEOPLE, REAL CHOICES |
| By: |
Michael R. Solomon |
| Format: |
Paperback |
| List price:
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£45.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
013157910X |
| ISBN 13: |
9780131579101 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
3 December, 2007 |
| Edition: |
5 International ed |
| Pages: |
640 |
| Description: |
For the Principles of Marketing course. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. |
| Illustrations: |
Illustrations (chiefly col.), map |
| Returns: |
Returnable |
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