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Item Details
| Title:
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CONSUMER BEHAVIOR
BUYING, HAVING, AND BEING |
| Volume: |
International Version |
| By: |
Michael R. Solomon |
| Format: |
Paperback |
| List price:
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£52.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0135153360 |
| ISBN 13: |
9780135153369 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 March, 2008 |
| Edition: |
8th edition |
| Pages: |
720 |
| Description: |
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. |
| Synopsis: |
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. |
| Illustrations: |
Illustrations (chiefly col.) |
| Publication: |
US |
| Imprint: |
Pearson Education (US) |
| Returns: |
Returnable |
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