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Item Details
| Title:
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MARKETING
REAL PEOPLE, REAL CHOICES |
| By: |
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
| Format: |
Paperback |
| List price:
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£135.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
013217684X |
| ISBN 13: |
9780132176842 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
31 January, 2011 |
| Edition: |
United States ed of 7th revised ed |
| Pages: |
600 |
| Description: |
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. |
| Synopsis: |
Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. |
| Illustrations: |
colour illustrations, maps, figures |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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