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Item Details
Title:
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SOCIAL MEDIA MARKETING
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By: |
Tracy L. Tuten, Michael R. Solomon |
Format: |
Paperback |
List price:
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£49.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1526423871 |
ISBN 13: |
9781526423870 |
Publisher: |
SAGE PUBLICATIONS LTD |
Pub. date: |
1 December, 2017 |
Edition: |
3rd Revised edition |
Pages: |
456 |
Description: |
**Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." - TAA Judges Panel |
Synopsis: |
Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing3. Entertainment4. CommerceThe new third edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat etc, and discussing these in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.Suitable for modules and courses on social media marketing*Winner of the TAA 2017 Textbook Excellence Award* |
Publication: |
UK |
Imprint: |
SAGE Publications Ltd |
Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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