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Item Details
| Title:
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UNDERSTANDING MARKETING
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| By: |
Harvard Business School Press |
| Format: |
Paperback |
| List price:
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£8.99 |
| Our price: |
£7.64 |
| Discount: |
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| You save:
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£1.35 |
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| ISBN 10: |
142212892X |
| ISBN 13: |
9781422128923 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 January, 2010 |
| Series: |
Pocket Mentor |
| Pages: |
96 |
| Description: |
Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions. |
| Synopsis: |
The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:-Define a target market-Identify and understand your toughest competitors-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)-Test new product or service ideas with customers-Get the most from relationship marketing |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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