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Title: HBR'S 10 MUST READS: THE ESSENTIALS
By: Harvard Business Review, Peter Ferdinand Drucker, Clayton M. Christensen
Format: Paperback

List price: £16.99
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ISBN 10: 1422133443
ISBN 13: 9781422133446
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Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 1 October, 2010
Series: HBR's 10 Must Reads
Pages: 288
Description: Offers the fundamental information businesspeople need to stay competitive in a fast-moving world. This title is suitable for ambitious businesspeople in organizations around the globe.
Synopsis: Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.If you read nothing else - full stop - read:Michael Porter on creating competitive advantage and distinguishing your company from rivalsJohn Kotter on leading change through eight critical stagesDaniel Goleman on using emotional intelligence to maximize performancePeter Drucker on managing your career by evaluating your own strengths and weaknessesClay Christensen on orchestrating innovation within established organizationsTom Davenport on using analytics to determine how to keep your customers loyalRobert Kaplan and David Norton on measuring your company's strategy with the Balanced ScorecardRosabeth Moss Kanter on avoiding common mistakes when pushing innovation forwardTed Levitt on understanding who your customers are and what they really wantC. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy
Illustrations: 5
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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