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Title: HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE "THE DISCIPLINE OF INNOVATION," BY PETER F. DRUCKER)
By: Harvard Business Review, Peter Ferdinand Drucker, Clayton M. Christensen
Format: Paperback

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ISBN 10: 1422189856
ISBN 13: 9781422189856
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Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 12 March, 2013
Series: HBR's 10 Must Reads
Pages: 192
Description: Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world's foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers' most pressing needs.
Synopsis: To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:Decide which ideas are worth pursuingInnovate through the front lines-not just from the topAdapt innovations from the developing world to wealthier marketsTweak new ventures along the way using discovery-driven planningTailor your efforts to meet customers' most pressing needsAvoid classic pitfalls such as stifling innovation with rigid processes
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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