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Item Details
Title: MARKETING CHANNELS AND SUPPLY CHAIN NETWORKS IN NORTH AMERICA
A HISTORICAL ANALYSIS
By: Robert D. Tamilia
Format: Paperback / softback

List price: £44.99
Our price: £39.37
Discount:
12.5% off
You save: £5.62
ISBN 10: 303044869X
ISBN 13: 9783030448691
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SPRINGER NATURE SWITZERLAND AG
Pub. date: 7 June, 2020
Edition: 1st ed. 2020
Series: SpringerBriefs in Business
Pages: 67
Description: This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.
Illustrations: VI, 67 p.
Returns: Returnable
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