GLOBAL MARKETING by Warren J. Keegan ( 9780131754348 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

GLOBAL MARKETING

By:

Format:

Paperback

List price:	£82.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0131754343

ISBN 13:

9780131754348

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

28 December, 2007

Edition:

5 Rev ed

Pages:

672

Description:

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

Illustrations:

illustrations

Returns:

Returnable

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