GLOBAL MARKETING MANAGEMENT by Warren J. Keegan, Svend Hollensen, Ilan Alon ( 9780136157397 )

Item Details

Title:

GLOBAL MARKETING MANAGEMENT

By:

Warren J. Keegan, Svend Hollensen, Ilan Alon

Format:

Hardback

List price:	£159.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0136157394

ISBN 13:

9780136157397

Publisher:

PEARSON EDUCATION (US)

Pub. date:

15 April, 2013

Edition:

United States ed of 8th revised ed

Pages:

480

Description:

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

Synopsis:

The leading MBA text in international marketing-with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Publication:

Imprint:

Prentice Hall

Returns:

Returnable

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