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Item Details
| Title:
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GLOBAL MARKETING MANAGEMENT
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| By: |
Warren J. Keegan, Naval K. Bhargava |
| Format: |
Paperback |
| List price:
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£22.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
8131730913 |
| ISBN 13: |
9788131730911 |
| Publisher: |
PEARSON EDUCATION INDIA |
| Pub. date: |
1 December, 2010 |
| Edition: |
7th edition |
| Pages: |
700 |
| Synopsis: |
A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well. Features NEW - examples - Growth and Expansion Through M&A - Arcelor Mittal; Asia is Warming up to Online Shopping at last and many more Cases - Cover consumer, industrial, low tech and high tech, product and services marketing. A unique appendix - identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020. |
| Publication: |
India |
| Imprint: |
Pearson Education India |
| Returns: |
Non-returnable |
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