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Item Details
Title: GLOBAL MARKETING MANAGEMENT
By: Warren J. Keegan
Format: Hardback

List price: £28.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0133591344
ISBN 13: 9780133591347
Publisher: PEARSON HIGHER EDUCATION
Pub. date: 13 February, 1995
Pages: 828
Description: This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners.
Returns: Returnable
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