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Item Details
Title:
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GLOBAL MARKETING
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By: |
Warren J. Keegan, Mark Green |
Format: |
Paperback |

List price:
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£48.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0138133867 |
ISBN 13: |
9780138133863 |
Publisher: |
PEARSON EDUCATION (US) |
Pub. date: |
30 November, 2007 |
Edition: |
5th ed. |
Pages: |
672 |
Description: |
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. |
Synopsis: |
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
Pearson Education (US) |
Returns: |
Returnable |
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