GLOBAL MARKETING MANAGEMENT by Warren J. Keegan ( 9780130332714 )

Item Details

Title:

GLOBAL MARKETING MANAGEMENT

By:

Format:

Hardback

List price:	£104.99
We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10:

0130332712

ISBN 13:

9780130332714

Publisher:

PEARSON EDUCATION (US)

Pub. date:

13 July, 2001

Edition:

United States ed of 7th revised ed

Pages:

617

Description:

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

Returns:

Returnable

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