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Item Details
| Title:
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OFFENSIVE MARKETING
AN ACTION GUIDE TO GAINING THE OFFENSIVE IN BUSINESS |
| By: |
Warren J. Keegan, Hugh Davidson, Elyse Arnow Brill |
| Format: |
Paperback |
| List price:
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£49.99 |
| Our price: |
£44.99 |
| Discount: |
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| You save:
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£5.00 |
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| ISBN 10: |
0750674598 |
| ISBN 13: |
9780750674591 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 January, 2003 |
| Pages: |
430 |
| Description: |
A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing. |
| Synopsis: |
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
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